Landing pages
A landing page built to convert, not to look like every other template.
Most landing pages fail in the first screen: the visitor can't tell what this is, who it's for, or why they should keep scrolling. Fixing that is mostly argument order and clarity — design is what makes the argument easy to follow. You get both, in code you own, in one to two weeks.
- Timeline
- 1–2 weeks
- Output
- Custom design + real code
- Performance
- Fast LCP, no layout shift
- Languages
- Multilingual setup available
What you get
- Message and section order defined before any pixels — offer, proof, objections, CTA
- Custom visual design, not a bought theme or a recycled AI layout
- First-draft copy for every section, written for your audience to correct
- Hand-written responsive build that holds up on a mid-range Android phone
- Core Web Vitals work: image formats, font loading, no cumulative layout shift
- On-page SEO: title, description, headings, structured data, internal links
- Analytics and conversion event tracking wired before launch
- Deployed to your hosting with your domain and SSL
The first screen does most of the work
A visitor decides in a few seconds whether to keep reading. That means the hero has to answer three things at once: what this is, who it's for, and what happens if they click. Clever headlines that hide the offer feel sophisticated and cost you traffic you already paid for.
- Plain-language headline that names the outcome, not the technology
- One primary action per screen — competing CTAs split attention
- Proof placed where doubt appears, not stacked in one logo wall
Speed is a conversion feature, not a vanity metric
Every extra second before the page is usable removes people who never see your offer. Builds are structured for fast first paint: modern image formats sized to their slot, fonts that don't block rendering, and no heavyweight animation library loaded just to fade in a section.
Search-ready from day one
A page that converts but can't be found is half a project. The build ships with proper metadata, semantic headings, structured data, descriptive alt text, a clean URL and internal links into the rest of your site — so the page can earn traffic instead of only receiving ad clicks.
Redesign, or start over?
If a page already ranks or already converts, throwing it away is expensive. I'll look at what's there first and tell you whether the honest move is a rebuild or a surgical fix to the two sections losing people. Sometimes the cheapest win is rewriting one headline and moving the pricing block up.
Who this is (and isn't) for
Good fit
- — Startups launching a product or a new offer
- — Productized service businesses running paid traffic
- — Founders whose current page gets visits but no messages
- — Teams selling across several languages or regions
Not a fit
- — Fifty-page brochure sites with no clear offer
- — Work that must be delivered inside a locked page-builder subscription
- — Pages promoting claims you can't substantiate
- — Design-only handoffs with no build
Questions I get asked
- How long does a landing page take?
- One to two weeks, including copy direction, design and build. Faster is possible when the copy already exists and the offer is clear.
- Do you write the copy?
- I write the structure and a first draft of every section, then you correct the claims and the voice. You know your customer better than I do; I know what order the argument has to arrive in.
- Will it work on a template builder afterwards?
- It isn't a template. You get real code in your repository, deployed to your own hosting — editable by any developer, not locked to a page builder's subscription.
- Can you redesign an existing page instead?
- Yes. That's often the better bet: keep whatever already converts, fix the sections that lose people, and avoid throwing away search history on a working URL.
- Do you handle SEO on the page?
- Title, description, headings, structured data, image handling, internal links and Core Web Vitals are part of the build. Ongoing keyword and content strategy is separate work.
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