Notes from shipping, not theorising.
Opinionated playbooks on scoping MVPs, fixing landing pages, squeezing React apps, and choosing the right surface for the workflow. Written by a freelance developer, for founders who would rather build than meet.
How to scope an MVP in one week (without cutting the wrong corners)
Most MVPs fail at the whiteboard, not the keyboard. Here is the exact seven-day scoping process I use with founders to ship something that actually buys information.
- 02Conversion•7 min read
Why your landing page isn't converting (and what to fix first)
Traffic is expensive. A page that converts at 1% instead of 4% means you are paying 4x for every customer. Here are the five things I fix first, in order.
#landing-page#copywriting#design - 03Engineering•9 min read
Telegram bots for business: when they beat a web app
For the right problem, a Telegram bot out-converts and out-retains a web app at a fraction of the build cost. For the wrong problem, it is a dead end. Here is how to tell the difference.
#telegram#automation#product - 04Engineering•10 min read
The React app performance checklist I run before every launch
Your app feels fast on your M-series MacBook on fiber. Your users are on a mid-range Android on 4G. Here is the exact checklist I run before every launch to close that gap.
#react#performance#web-vitals - 05Business•7 min read
Freelancer vs agency: how to decide for your next build
I am a freelance developer. So let me give you the honest framework — including when you should not hire someone like me, and the middle option most founders miss.
#hiring#freelance#startups