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The Oxymore Field Notes

Notes from shipping, not theorising.

Opinionated playbooks on scoping MVPs, fixing landing pages, squeezing React apps, and choosing the right surface for the workflow. Written by a freelance developer, for founders who would rather build than meet.

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  1. 01
    Conversion•7 min read

    Why your landing page isn't converting (and what to fix first)

    Traffic is expensive. A page that converts at 1% instead of 4% means you are paying 4x for every customer. Here are the five things I fix first, in order.

    #landing-page#copywriting#design