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Conversion

1 article on conversion — written from projects that actually shipped, with the numbers and the parts that went wrong.

  1. 01
    7 min read

    Why your landing page isn't converting (and what to fix first)

    Traffic is expensive. A page that converts at 1% instead of 4% means you are paying 4x for every customer. Here are the five things I fix first, in order.

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