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The Oxymore Field Notes
Notes from shipping, not theorising.
Opinionated playbooks on scoping MVPs, fixing landing pages, squeezing React apps, and choosing the right surface for the workflow. Written by a freelance developer, for founders who would rather build than meet.
- 01Conversion•2 min read
Accessibility basics that also help your SEO
Accessibility and SEO are the same discipline viewed from two angles: both reward pages a machine can understand. Here are the overlaps worth doing first.
#accessibility#seo#frontend - 02Conversion•2 min read
SEO for SaaS landing pages: what actually moves rankings in 2026
Most SaaS landing pages are written for investors and optimised for nobody. Here is the SEO structure that actually earns rankings without turning the page into a keyword casserole.
#seo#landing-page#saas
Blog FAQ
- How often do you publish?
- Every other week, give or take. The pace is set by what is genuinely worth writing about — there is no schedule for the sake of one.
- Who is this blog for?
- Founders, operators, and product engineers shipping the first or second version of something. Less theory, more decisions you can copy.
- Can I republish or quote a post?
- Quote freely with attribution and a link back. For full republication, get in touch — it is almost always a yes.