Notes from shipping, not theorising.
Opinionated playbooks on scoping MVPs, fixing landing pages, squeezing React apps, and choosing the right surface for the workflow. Written by a freelance developer, for founders who would rather build than meet.
- 01MVP•2 min read
The only five analytics events your MVP needs
Ninety percent of early-stage analytics dashboards are decoration. Five events, instrumented properly, tell you everything you need in the first three months.
#analytics#mvp#metrics - 02Engineering•2 min read
The minimum auth setup for an MVP (and what to delete)
Auth is the feature that eats the most engineering time for the least user value at MVP stage. Here's how to ship the minimum that lets you validate, and nothing more.
#auth#mvp#supabase - 03MVP•3 min read
SaaS MVP development cost in 2026: a transparent breakdown
Most MVP quotes are a single number with no explanation. Here is the actual cost structure of a SaaS MVP, what each part adds, and how to tell an honest estimate from a padded one.
#pricing#saas#mvp#budget - 04MVP•2 min read
From idea to paying customer in 30 days: the complete playbook
Thirty days from a notes-app idea to a Stripe receipt in your inbox. Here's the actual day-by-day plan, including what to do when week 2 looks like a failure.
#mvp#startups#playbook - 05Case Study•2 min read
Case study: invoice generator MVP shipped in 6 days
Real timeline, real cuts, real bug-fixing on day 4. Here's exactly how an invoice generator MVP got from 'hi' to 'paid customer' in six working days.
#mvp#case-study#shipping
Blog FAQ
- How often do you publish?
- Every other week, give or take. The pace is set by what is genuinely worth writing about — there is no schedule for the sake of one.
- Who is this blog for?
- Founders, operators, and product engineers shipping the first or second version of something. Less theory, more decisions you can copy.
- Can I republish or quote a post?
- Quote freely with attribution and a link back. For full republication, get in touch — it is almost always a yes.