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The Oxymore Field Notes

Notes from shipping, not theorising.

Opinionated playbooks on scoping MVPs, fixing landing pages, squeezing React apps, and choosing the right surface for the workflow. Written by a freelance developer, for founders who would rather build than meet.

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  1. 01
    Business•2 min read

    Getting your first hundred users without spending on ads

    The first hundred users come from doing unscalable things in public. Here is the sequence that works, and the channels that quietly waste a month.

    #growth#bootstrapping#launch
  2. 02
    Business•2 min read

    Shipping in December: how to plan a launch around the holidays

    The December launch debate is mostly folklore. What matters is which audience you are launching to and who needs to be awake for it to work.

    #launch#planning#freelance

Blog FAQ

How often do you publish?
Every other week, give or take. The pace is set by what is genuinely worth writing about — there is no schedule for the sake of one.
Who is this blog for?
Founders, operators, and product engineers shipping the first or second version of something. Less theory, more decisions you can copy.
Can I republish or quote a post?
Quote freely with attribution and a link back. For full republication, get in touch — it is almost always a yes.